“Need It”: Music Video Review

Kaytranada’s video for “Need It” is cinematic gold. Feel free to check out his latest album, “BUBBA”, which is a great pick-me-up for the times we’re living in right now.

I’m not gonna lie y’all…Kaytranada wasn’t on my musical radar until I saw him live at Something in the Water last summer. Now that I’m finally hip, his music gets heavy rotation in my Apple Music library. His most recent album, BUBBA, has so many hits that it’s unfair to anyone else in the electronic music lane! Since it’s December 2019 release, Kaytranada has dropped visuals for “10%” and “Need It”, featuring Kali Uchis and Masego, respectively. For this post, I’ll be diving deep into the “Need It” visual.

The video’s opening scene obviously grabs inspiration from the Hype Williams-directed late ’90s flick Belly. The blue LED lighting throughout the video creates a mood. Who doesn’t love a good movie reference? Boom! Club scene. People are dancing and getting lit to the music. While the aesthetic and plot alone seem predictable, and the visual continues its course, you will find out that it isn’t.

Two groups of guys that clearly have beef with one another start a club brawl that quickly escalates. It’s not apparent what started it all, but that’s besides the point. Fists are thrown and people scatter out the way to let them do what do best–kill each other. What appears as a drug deal gone wrong leading into a physical confrontation–further leads to punches exchanged between both crews transforms into a well-choreographed, and friendly dance battle via the style of You Got Served. Honestly, I’d give my last dollar to see a good dance battle up-close and personal, with respective social distancing guidelines! Masego‘s vocals are peppered throughout the video yet he and Kaytranada don’t appear until the last minute and a half. Fun fact: The main actor in this video is Tight Eyez–the man who created krump dancing. Take a look at the video below, comment, and let me know what you think!

Lute – GED (Gettin’ Every Dolla) [Music Video Review]

For the video of his latest single “G.E.D. (Gettin’ Every Dolla)”, Lute brings a dual meaning to the song’s title and its visual.

N*ggas used t0 bump The Warm Up by Cole,

My n*gga used to warm the house with the stove

Lute

While the overall themes of Lute‘s music video for “GED” may be very bizarre, it’s worth tw0-and-a-half minutes of your day to still watch it. Metaphorically speaking, Lute turns his “pain into wealth” in a various ways. For example, the gold-mouthed rapper is partaking in activities typically reserved for the wealthy elite–such as playing chess or mounting a horse for what he appears to be dressed in a full jockey costume.

Towards the end of the video, viewers will notice that the creative direction behind “GED” and a general education diploma is synonymous with the visual’s vision. With this visual, it brings back videos with strange concepts that still work in the end. Check it out below and let me know you opinion in the comments below!

Lute turning his “pain into wealth” for the “GED” video.

Weekly Wrap-Up[4/20-2020 – 4/26/20]

Last week (the week of April 20th), there was a lot going on the hip-hop world. Catch up on all your latest hip-hop news here at TheOriginalChatman.com

In #GoodMusicFriday-fashion, Top Dawg Entertainment—home of Kendrick Lamar, ScHoolboy Q, Jay Rock, Ab-Soul, and more— released a string of singles the week of April 20th. Label founder Anthony “Top Dawg” Tiffith kicked off #TDEAppreciationWeek to celebrate his birthday which was the reason behind the week’s release of singles. (While Tiffith’s artists let off new songs for their individual fan bases, he blessed elderly public housing by paying their rent.)

Monday 4/20/20

Last time we heard from Ab-Soul was December 2016, from his solo album Do What Thou Wilt Do. Soulo’s “Dangerookipawaa Freestyle” song title borrows inspiration from Top Dawg’s social media handle @dangerookipawaa. On the track, he compares himself to greats of the past and present such as Craig Mack and Eminem, meanwhile name-dropping frequent collaborator and fallen rapper friend Mac Miller.

Tuesday 4/21/20

Lone wolf (his EP title from last year) Zacari, notably remembered from his assist on Kendrick’s hit song “LOVE.”, dropped “Edamame” and “This Woman’s Work.”






“Edamame” is about the loss of a love interest, and “This Woman’s Work”, an homage to the original song by Maxwell, expresses his relationship regrets.

Wednesday 4/22/20

Isaiah Rashad built a cult following, especially after Rashad’s sophomore effort 2016’s The Sun’s Tirade. While Rashad may be an artist on a highly-sought after rap label, his “everyday man” feel within his music attracts his fan base. That’s not the case with his latest single. “Why Worry” deals with forever changing rules to the ugly side of “fame.”

Thursday 4/23/20

SiR‘s latest sophomore album, Chasing Summer, did some big time placement on the Billboard 200 reaching the 64th placement. Following the success of this album, he released the Boogie-assisted song “Rapper Weed” which surprisingly doesn’t have a drug-induced sound to it. The vibe is very relaxed as always on any song by SiR.

Friday 4/24/20

Reason has made a name for himself outside his home label–especially fiercely rapping and competing with fellow Californian rapper Cozz of the Dreamville camp. “Might Not Make It” is another brash comparison similar to “LamboTruck.” “Might Not Make It” fantasizes about the crazy things Reason would do if he had 24 hours left to live on this planet. This is the biggest name-drop I’ve heard in a while!

Cozz and Reason – “Lambo Truck” [Music Video review]

Dreamville’s Cozz and TDE’s Reason team up to bring a visual for one of the best songs from ROTD3.

Top Dawg with some Dreamers

Can’t believe it, you surprised, ‘prised

Reason

Imagine planning a robbery on your boss because you’re pissed at being underlooked or underappreciated. You voice your concerns and oompf—nothing happens! The cause of your under-appreciation is money-related. Money or a lack thereof can make us go crazy! This is exactly what Cozz and Reason (from the respective rap labels Dreamville and TDE) team up for in the visual for “LamboTruck.”

You can’t have a video for a song called “LamboTruck” without an actual Lamborghini truck in it. The camera pans a quick view of the truck and boom–we’re thrown into the start of the video. Atlanta rapper-producer Childish Major is on the song’s hook, while Cozz and Reason trade individual bars before swapping them out for their final verse, a back-and-forth one.

Image via @Dreamville/Twitter.

Bags of money floating over Cozz’s head symbolize what he wants more of. His verse symbolizes how he’d plan to attain it, which even includes a hint at leaving Dreamville and seeking more success and exposure at TDE (not to say Dreamville isn’t a success beast in its own right). Reason’s mirrored reflection raps to himself; meanwhile he watches himself as a newscaster for the Lambo News Update. Before the video was teased all over social media, I was unaware of the creative direction the video would take.

While the colloboration of these two L.A. natives (from very diverse rap labels nonetheless)is exciting upon each listen, the visual could’ve been more entertaining as “LamboTruck” is a huge ROTD3 fan-favorite. I will admit that Cozz squaring up with a cardboard cutout of Top Dawg, and Reason beating up a cardboard cutout of J.Cole is priceless! Check out the video above and let me know what you think in the comments below!

21 Savage Releases Video for “Bank Account”

21 Savage finally releases a visual for “Bank Account” which features a Mike Epps cameo. Check it out here on TheOriginalChatman.com

I got 1, 2, 3, 4, 5, 6, 7, 8 cents in my bank account…in my bank account!”

21 Savage finally releases a visual for his summer smash hit “Bank Account” from his debut album, Issa. There’s a pretty awesome cameo in it too! Actor and comedian Mike Epps fits the bill for the “Bank Account” cameo and we see Mike pull no stops out for him just being naturally hilarious.

21 Savage
Image by Vegas Giovanni for Billboard

Long story short, Mike Epps is delivering a teddy bear to an office building while 21 Savage and his crew prepare for a heist–which ironically is inside the same building Mike within. Check out the visual below and let me know if you feel it or not.

Without spoiling the twist, this is definitely a clip that’s as hilarious as the shift is unexpected. It’s also just dope to see “Bank Account,” which was without a doubt one of the early picks from the album when it dropped, get a proper video treatment. It also shows different sides to 21’s character.

Watch the full video for “Bank Account” up above.

[WATCH]: Kendrick Lamar Drops Rihanna-Assisted Video for “LOYALTY.”

Kendrick Lamar drops another visual from his double-platinum album, DAMN. From “HUMBLE.” to “DNA.” and “ELEMENT.” to “LOYALTY.” is there a common theme within Kendrick’s most recent videos? Watch “LOYALTY.” and see for yourself.

 

Fresh off the heels of bringing out J.Cole and Chance the Rapper to his Detroit and Chicago shows, Kendrick Lamar continues to keep us tuned into his every move.

https://www.instagram.com/p/BXEad7kF6E8/?taken-by=kendricklamar

Although currently on tour promoting his most recent release DAMN, Kendrick continued to satisfy his fans by releasing the visual for the Rihanna-assisted track “LOYALTY.” As I mentioned in an older post covering his video for “ELEMENT.”, most Kendrick Lamar visuals have to be watched at least twice to understand the themes behind the music.

So imagine this: Ninjas (or at least I think what I think may be ninjas). Scantily-clad women representing temptation. Metal sharks under concrete road pavement. If you’re lost, I don’t blame you. Let’s break it down a bit further. Using the comments section for some sense of understanding (which is something I should do less of..unfortunately!), my interpretation is that each of these elements represents Kendrick trying to stay not only loyal to his woman (played by Rihanna), but to himself. Kendrick recognizes the more fame he achieves within the music industry, the more likely his moral values are inclined to disappear. The lyrics even speak for themselves. Watch the video below and let me know what yall think!

 

[WATCH]: “ELEMENT.” by Kendrick Lamar

Kendrick Lamar drops off another powerful visual from his fourth studio album, Damn. What do y’all think of the video?

Kendrick Lamar encapsulates art with every video. I’m not saying that as a fan of his work. I’m saying it because I believe it to be true.

The Damn.  rapper just released a video for “ELEMENT.” (*sings hook as I write this*) directed by Jonas Lindstroem and co-directed by The Little Homies. I literally just found via Google search that the group Little Homies consists of Kendrick and Top Dawg Entertainment president Dave Free!

With almost every Kendrick video, you have to pay attention and don’t blink..because you might miss something; however, I blame myself for gassing Kendrick and tricking myself into believing the visual was so abstract I missed something upon the first viewing of the video. 

Not gon lie though, I had to watch it again cuz you know! This particular visual may catch some of you off guard due to the slow-motion pace of the video. In the video, the balance between violence and inner-peace is contrasted as father teaches son how to fight, and Kendrick shhhhmacks the shit out a poor guy’s mouth, meanwhile he chases someone with a pool cue.

That’s pretty much how I interpret the visual. If yall have any other opinions, feel free to show some love to my comment section! Check the visual for “ELEMENT.” below.

[WATCH]: “ELEMENT.” by Kendrick Lamar

Kendrick Lamar drops off another powerful visual from his fourth studio album, Damn. What do y’all think of the video?

 

Kendrick Lamar encapsulates art with every video. I’m not saying that as a fan of his work. I’m saying it because I believe it to be true.

The Damn.  rapper just released a video for “ELEMENT.” (*sings hook as I write this*) directed by Jonas Lindstroem and co-directed by The Little Homies. I literally just found via Google search that the group Little Homies consists of Kendrick and Top Dawg Entertainment president Dave Free!

With almost every Kendrick video, you have to pay attention and don’t blink..because you might miss something; however, I blame myself for gassing Kendrick and tricking myself into believing the visual was so abstract I missed something upon the first viewing of the video. 

Not gon lie though, I had to watch it again cuz you know! This particular visual may catch some of you off guard due to the slow-motion pace of the video. In the video, the balance between violence and inner-peace is contrasted as father teaches son how to fight, and Kendrick shhhhmacks the shit out a poor guy’s mouth, meanwhile he chases someone with a pool cue.

That’s pretty much how I interpret the visual. If yall have any other opinions, feel free to show some love to my comment section! Check the visual for “ELEMENT.” below.

Dj Khaled Aims For Another Summertime Hit With Star-Studded “I’m the One”

Dj Khaled Aims For Another Summertime Hit With Star-Studded “I’m the One”

Dj Khaled season is upon us!

If you follow Dj Khaled on any social network, you know he puts he ALL into his song releases. His latest cut from his upcoming “Grateful” album is called “I’m the One.”

Dj Khaled
Image via Instagram/djkhaled

Khaled stepped outside the box this time and got four artists who’ve never collaborated on the same track together.”I’m the One” features guest spots from Justin Beiber, Quavo, Chance the Rapper, and Lil Wayne. Chance has made songs with Justin and Wayne in the past, but the trio have never made music together.

Check out the “I’m the One” video below. Don’t forget to let me know if y’all vibe with the song or not!

SZA Drops New Single “Love Galore” Along With Its Video; Announces News Deal With RCA Records

SZA Drops New Single “Love Galore” Along With Its Video; Announces News Deal With RCA Records

The beautiful, extremely talented SZA has been teasing her debut album CTRL for what seems like forever!

//giphy.com/embed/13uaMxgBhGP9ba

via GIPHY

Yesterday however, the First lady of TDE blessed us with not only a new single–but a new video also! Her last single was “Drew Barrymore” which she performed it for the first time on The Tonight Show with Jimmy Fallon.

The song called “Love Galore” features a verse from La Flame himself (aka Travis Scott). The song is basically about an ex who wants her back in his life, yet he manages to somehow treat her like a side-chick (P.S. SZA is MAJOR wifey material, far from a side-chick).

In the video, SZA rocks a sexy-ass piece of lingerie (that had damn near had me drooling from how good she looked in it) while teasing Travis before she attempts to put her moves on him. What seems like a sultry bedroom session ends up more like the movie Misery, and that’s all I’m going to say without ruining the video for y’all. Watch the video below.

Furthermore, on Thursday (April 27th), it was announced that SZA signed a partnership deal with RCA Records. Don’t worry..she’s still signed to TDE too! Let’s all congratulate her and hope for an early summer release of CTRL.

Stream/purchase “Love Galore” everywhere.